Serena | Flowing Button-Front Maxi Dress

4.8/5.0 Based on 1024 reviews

Serena | Flowing Button-Front Maxi Dress

Name: Serena | Flowing Button-Front Maxi Dress
Brand: James-Olivia
SKU: DWOD9-HX472001
Price: 69.95 GBP
Availability: InStock

Regular price £230.00 Sale price£69.95 Save £160.05

Free Delivery with Royal Mail

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Buy 2 items & save 10% automatically

Low in stock, only 4 left

Color

White (Almost sold out)

Black (Almost sold out)

Blue

Green

Orange

Light Pink

Dark Pink

Brown

Size

2XL

3XL

Quantity

SPRING SALE UPDATE: Limited stock! If you can still press 'Add to Cart' it's yours - but hurry, it won't last!

Serena Maxi Dress — Effortless Elegance in Every Step

The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.

Why Women Love the Serena

Lightweight & breathable — soft on the skin and perfect for warm days
Flattering fit — gently defines the waist without feeling restrictive
Flowing maxi length — elegant movement with every step
Button-front design — timeless and versatile styling
Long sleeves with ease — graceful coverage with all-day comfort

Fit & Details

True to size
Length: ankle-length
Not see-through
Soft structured fabric with minimal wrinkling

Between sizes? We recommend sizing up for a more relaxed fit.

Perfect For

✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels

“It’s soft, light, and makes me feel confident again — I reach for it almost every day.”
— Carol, 60, Texas

To minimize your costs, we offer free delivery throughout the UK. No extra charges for you, so you can confidently enjoy your purchase.

We're always here for you. Our customer service is available 24/7 to answer your questions and resolve any issues promptly. You can rely on us.

You can easily and quickly return your order within 30 days of receipt. Returning is simple and convenient.

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30-Days Money-Back Guarantee

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Excellent

Based on 1024 reviews.
Showing our 4 & 5 star reviews.

Verified

07-06-2025

Eco-friendly

Fantastic! I also read somewhere on the site that they use eco-friendly materials and ensure fair production. Personally, that’s very important to me, so extra points from me :-)!

July,

Verified

10-02-2026

lovely jumper!

The jumper fits perfectly, feels lovely and soft, and stays looking great after washing. Delivery was quick too, so I’d definitely recommend it!

Olivia,

Verified

28-12-2025

Great customer service

The customer service was lovely, and they answered my question really quickly.

Hannah,

Verified

19-02-2026

Lovely, high-quality clothing

It fit perfectly, and the fabric is really nice. Not a sweaty material, which I really appreciate.

Sophie,

Verified

18-01-2026

Love it!

I ordered a bag for my friend’s birthday. The delivery was quick, and she absolutely loved it—she thought it was really lovely. I’ve now also bought the same bag for my mum as a gift.

Emily,

Verified

25-01-2026

Amazing quality

Every item fits nicely and is comfortable to wear. The customer service is excellent too. My question was answered really quickly.